Royal Enfield motorcycles show up in a variety of advertisements but the motorcycle shown in a famous Camel cigarette ad is probably some other vintage bike. Is that a partly obscured Indian head logo on the tank?
The ad is from about 1982-'84 and was one in a series showing the same curly headed man in adventure settings. Often he was pictured with great vintage transportation: a sailboat, a Jeep, a float plane, or a river raft. He was generally shown lighting up, and the tag line usually was "Where a man belongs."
The ad series is often cited in discussions of marketing cigarettes to men. Camel Man is usually judged to be not up to Marlboro Man standards. Importantly, I think, Camel Man was never shown with a horse. His transportation burned gas, not hay.
I'm not a smoker and I didn't care for the curly headed fellow. He always looked too cheerful and recently bathed to actually be up to his waist in a jungle river pulling a raft by a rope. That wasn't the kind of activity I associate with smoking, anyway.
But I loved the stuff he had, especially that motorcycle. Even if he didn't look cut out for adventure, it certainly did.
Camel Man was replaced by the Joe Camel cartoon, controversial because, as a cartoon, it might have appealed to children. You could not accuse Camel Man of appealing to anyone who didn't at least have a driver's license.
How an old Bullet really sounds
Merry Christmas from Hitchcocks
Is he comparing Classic 650 to sex?
Why he switched from his Bullet
Royal Enfield Photo of the Week
FL 2002
TX 2003
CA 2014 GT 535
CA 1966 Interceptor
CA 2015 GT 535
Mikayla moves on from BTR grid
The Best Review of the Classic 650
Beyond just riding for Royal Enfield
CA 1956 700cc
Royal Enfield: too many new models?
Model Classic 350 converts to toy
OR Woodsman
FL 1970 Interceptor
NV 1956 Trailblazer
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment